Every leader is once a beginner and the only thing that made him the leader was that, he never quit and kept on learning the things. Content writing is one of the vast fields to explore in the present scenario of time. Content is not the king but it is the kingdom. In the present time when every business and service is turning online, no one can deny the significance of content in the same.
Content promotion and marketing is one of the trustworthy approaches to promote the business but how the task should be done is still a dilemma. Even after putting the best of efforts and inculcating very good knowledge in the blog, it is not performing as you want it to be then how to get the desired result. Every blogger wishes that his write-up should get hundreds of shares and subscription; it is because he has put his efforts to gather the information and to show it all at one place.
The task is definitely not easy and hence everyone needs appreciation, which will come from shares and views. Content promotion is something one should think for before he is penning down his viewpoints on a particular topic. Every blogger should use the best platforms for content promotions because this is the only way out for him to get noticed.
If you are also a writer and despite the best efforts from your end, you are unable to get what you actually deserve then you are lacking in content promotion at the right platform. In this blog, I am going to share about the 5 best and proven content promotion platforms, where your content would get noticed for sure.
You may not have a very popular platform where the readers would come with organic searches or directly typing your web address then how to get noticed. Well, in this case when you don’t have such platform, it is better to use someone else’s. There are bloggers who are new in the industry, are good in writing but are not famous. The only way out for such bloggers is to use the popular platform to share their writing and guest blogging is the best way. Apart from being the only way to earn traffic, guest blogging is an excellent strategy for building search engine rankings and your brand.
As guest blogging lets you to put information on someone else’s platform, with good information you can earn the interest of user and this can drag them to your profile and from there to your website. Apart from this, once you have multiple guests’ posts around, your name would become recognizable too. The more they see your name, they more they consider you as an authority in your niche market. So, overall it is one of the finest ways for content promotion.
Forums like Quora and Reddit:
In the latest update of Google, it says to increase the 5W’s and 1 H factor in the content. If you are thinking how to do that, then nothing is better than FAQ’s and forums. Being a writer when you are always in the search of a platform to showcase your talent, you can use the platforms like Quora and Reddit. Reddit and Quora are great online communities and a hotspot for content marketers to get users.
Even though they are relatively small websites, they are an excellent source of new users. But, everything will not come to you cooked, both these sites are though small but are extremely challenging for the content marketing as they are already flooded with lot of contents and queries. You really have to play very smart to attain the traffic that you are actually looking for. Try to solve user query with accurate information and smartly endorse your brand. Quora is one of the best platforms where you can promote your business and content too because it allows you to put the external links to your answers.
Guest blogging is good but it is not easy. When you are doing guest blogging for a website then you have to send your blog for the approval to the editor of the blog. There are many like you who approach them, so there also the chances of getting noticed is low, until and unless you have a great content. Sometimes for the guest bloggers it really becomes tough to convince the editor to post your content on the website. Don’t get disheartened if your blog is not able to make in the guest posting, there is always a better way out. You can try the sponsored posts. These are more authentic and you can get n number of visitors on your content instantly.
Platforms offering sponsored posts are highly passionate about customer satisfaction. Some of these websites even include an email blast at no extra charge so that the efforts can be maximized. This is definitely one of the finest ways to get noticed. But, there is one thing that you always have to consider that more trust is built when your content is published in the guest blogging platform, so in either way you cannot ignore the same. For the best results, use both guest blogging and sponsored posts. This will give you authenticity and publicity both.
Ignoring the significance of social media in present time is not at all possible. If you really wish to be popular then you have to use the modern promotion tools. Not only for personal recognition but social media is also used for brand promotion and also content promotion. When it comes to connecting with a large audience, using social media platforms can be the best solution. However, the old content promotion techniques like, writing a blog, posting the link with a relevant image and hitting share on social will not help grow your web traffic. But, there is sad news. Alike the old times the situation is not the same as it used to be earlier.
Now just posting blogs on social media won’t give traffic, you have to use some of the modern tools and techniques to gain the traffic and the interest of the users. There are few of the social media features that you can use to gain the attention of the user. Few of them are Facebook Live, Instagram Stories and Hashtags. However, there are many other means too but we are focusing mainly on these because they have been proven more effective on content promotion. By going live on Facebook can help you get the instant attraction. Using the proper hashtags will derive more and more people to your blog across the social media. And, yes the Instagram posts cannot be avoided in any means.
The 5th medium is something that you have been using for a long but you haven’t thought that it can be used for content promotion too. Yes, we are telling you about the mobile and chatting apps that you frequently use. Slack channels are on the rise thanks to the unprecedented of mobile. Slack is similar to mobile messaging apps. In essence, it is a place where you can communicate with varied teams and collaborate on projects. By becoming a member of such Slack channels, you can even network with industry experts. It provides a great business deal for those who are not very fond of social media or don’t want to use any other means for their content promotion.
All these content promotion means and methods that I have mentioned above are proven and there are many bloggers like you who got benefitted by them. If not all, you can use at least one or two of these tactics and can get benefitted by the same. Until and unless your content gets recognized, you cannot get the followers and for this it has to be promoted at the right platform and of course at the right time.
Keep on experimenting as you could definitely find one of the convenient places where your content will make a difference. Guest blogging will give you recognition and fame, whereas if you are choosing to write on the forums like Quora then you can get the recognition in the community. These are good places for brand promotion too because they allow you to put external links to your website. Be smart enough to solve the queries and concerns of the user and in the meantime promote your business too. In case, you are unable to meet it at guest blogging then you can try the sponsored posts. This is the way to get the instant viewers to your blog. If you want something even more interesting and trending then switch to the social media promotion. Using hashtags, Facebook Live and Instagram posts, you can get the user engagement to the content. Slacks channel is another way out for you to promote your content directly via your mobiles. Using any of the features that are mentioned here, you are definitely going to gain a lot of trust and viewers to your blog. Happy Blogging!!!